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Digiday

Digital Content, Digital Advertising, Digital Marketing
Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators
This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creat...
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The f...
Advertising’s new ‘universal language’ for AI agents sparks old debates about power and openness
Advertising loves to talk about transformation. It’s less fond of actually doing it. The latest case in point is the Ad Context Protocol, or AdCP. Billed as a shared, standardised language for h...
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
Farewell Privacy Sandbox, we barely knew ye.  At its launch, Google heralded it as a bold declaration of the end era of the third-party cookie — the connective tissue that helped build the digi...
Walmart deepens relationship with OnePay, a one-stop finance app it helped create
This story was originally published on sister site, Modern Retail. In 2021, Walmart said it would create a fintech startup with venture capital firm Ribbit Capital, which has backed companies such ...
How creators are becoming their own networks with Night agency’s David Huntzinger
Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator economy is changing as its maturation continues. The space is growing up as brands like Blue Apron are in-hous...
MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years.  The marketing organization known as MMA Glob...
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
There was hardly a conversation, onstage or during the Town Halls, at last week’s fall Media Buying Summit in Phoenix that didn’t include some reference to generative AI and its pervasive impact o...
How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
Digiday+ Research’s recently released holiday marketing report examines which commerce channels are dominating marketers’ 2025 holiday strategies. It also looks at the discounts brands and retaile...
TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they anecdotally told Digiday, to scale back their spendin...
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