Future of TV Briefing: YouTube’s dynamic brand insertions could unlock the upfront market for creators

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

• YouTube’s new deal dynamics
• OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more

YouTube’s move to let creators swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026. 

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