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Digiday

Digital Content, Digital Advertising, Digital Marketing

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What you missed at Cannes Lions 2025
Here and gone before you know it, here’s what you might have missed from Cannes Lions 2025 across our coverage areas. A fun thing: compare the themes to how they were discussed last year. Media ...

Spotify’s video podcast program draws praise from creators — and skepticism from networks
Spotify’s video podcast partner program is gaining traction with independent podcast creators drawn to its direct payouts — but major podcast networks remain hesitant, citing the lack of dynamic a...

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs. That’s all well and good, but...

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. EMarketer research f...

How iHeartMedia kept the tone and personality of its AI-translated podcasts
When podcast networks started using AI to translate shows into other languages last year, media buyers were skeptical. Voices ranged from awkwardly robotic to wildly inaccurate. The tech has come a...

CMOs say AI platforms’ low profile at Cannes won’t happen again
AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be hol...

Cannes Briefing: Optimism in the margins
To receive this daily Cannes briefing over email, please subscribe here. After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, ...

Creators turn to agentic AI to manage fan engagement
Creators are increasingly turning to agentic AI to streamline communication with fans — saving time and money — but raising new questions for brands and influencer marketers. The term “agent...

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to ...

Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free. Hearst’s senior director of AI initi...