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Billionaire Mike Novogratz Bullish on Crypto Despite Macro Headwinds – Especially Once Bitcoin Breaks This Level

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As would-be buyers and critics circle, WPP’s siege mentality deepens
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one ...

‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much c...

An anatomy of the trust fault line running through Amazon’s ad ambitions
Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that no...

Media agencies use AI search insights to predict what audiences want
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media...

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned s...

Why a unified ad tech ecosystem is finally within reach
Susan Wu, associate vice president of marketing research, PubMaticAfter decades of fragmentation punctuated by episodic roll-ups, digital advertising has entered a different kind of consolidation phas...

How Virgin Money and mFuse are unlocking a competitive edge with autonomous AI
Nisha Ridout, marketing director, Quantcast For more than a decade, AI in advertising has promised transformation. Yet for many marketers, the reality has felt more like automation than intelligenc...

WTF are synthetic audiences?
What if you could test a new product idea and get your audience’s reaction before launching, without bothering real people? Well, now you can, with synthetic audiences. The process involves ...

The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, uneven merging of responsibilities. What used to be two distinct tracks — one focused ...

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into levels that make even seasoned planners pause. Inside LinkedIn, the view is ...