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The state of local streaming TV
This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the strategies employed, the challenges encountered — plans...

Protected: Why B2B marketers should be taking a page from the publisher playbook
This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, ...

Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s bet that writers want the platform to provide a community just as much as distribution appears to be paying off in 2025. Five newsletter creators who moved their operations over to Su...

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic assistants or a way to scale productivity and creativity, AI is usually ...

Confessions: How an indie agency’s over-reliance on AI drove it out of business
Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published last week, which estimated that 95% of organizatio...

Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns rema...

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Gabriella Gomez is all-in on TikTok Live. Gomez, a former marketer for brands such as K-Swiss and Beats By Dre, quit her job to become a full-time content creator in 2022. Since then, she’s built...

Future of TV Briefing: The 2025 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined MLB’s...

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media n...

The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry. For years, SSPs were cast as the cri...