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Digital Content, Digital Advertising, Digital Marketing

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Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
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Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention. But what started as a rush toward reta...

Generative AI, not ad tech, is the new antitrust battleground for Google
Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators. The Independent Publishers Alliance, which has 45 members, no...

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is reportedly developing a separate version of its app for the U.S. — a contingency plan as pressure builds for ByteDance to divest. But for marketers, it raises more questions than answers. ...

Michelle Khare on building Emmy-worthy content — one challenge at a time
Subscribe: Apple Podcasts • Spotify Michelle Khare has done everything from Houdini’s deadliest trick to the Secret Service’s training academy all in the name of content on her “Chall...

When should an agency go the ESOP route, and what are the risks?
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have ...

Bold Calls for the back half of 2025
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative ...

B2B and DTC marketers find themselves on the zero-click search frontline
Marketers are waking up to the sea changes in consumer behavior triggered by the emergence of “zero-click” AI search. Some are moving faster than others, though. B2B advertisers and brands that...

Yahoo takes cues from platforms as it offers more editorial control to creators
As Yahoo’s creator program matures, the company is increasingly evolving from a publisher into a creator platform in its own right. Yahoo launched Yahoo Creators, a creator publishing platform, i...

Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons
For most of the last 50 years since the upfront was an integral part of marketers’ plans to advertise on TV, the buying bonanza usually wrapped up business between TV sellers and buyers before the J...