How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

Gabriella Gomez is all-in on TikTok Live.

Gomez, a former marketer for brands such as K-Swiss and Beats By Dre, quit her job to become a full-time content creator in 2022. Since then, she’s built a social following of roughly 345,000 on TikTok, boasting about 500,000 total followers across platforms.

TikTok Live has been a key driver of Gomez’s growth. On August 1, 2024, she reached 100,000 followers on the platform, crossing the threshold to qualify for TikTok’s “Live Pro” creator network, which provides livestreaming creators extra benefits including a special profile badge and one-on-one tech support. One year later, Gomez’s TikTok following has exploded by over 229,000. At her peak viewership, she is the United States’ most-watched TikTok Live creator, with over 2,000 concurrent viewers.

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