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‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent. Yes, it sounds contrarian. Planning, buying and optimization autonomo...

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone
This story was first published by Digiday sibling Modern Retail. Six years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce ...

After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crun...

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models. Pay to play Netflix’s live programming produ...

The case for and against influencer-led Super Bowl ads
While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expecte...

Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employee...

Will technology enable independent agencies to match the holdcos? They think so
As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time inves...

Ad Tech Briefing: Ad tech’s agentic gambit at CES
Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted r...

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model. That, at least, is how Sir Martin Sorrell — the architect of that model and it...

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to forme...