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How Clinique launched on Amazon without cannibalizing sales from its other retail partners
This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagemen...

With AI bias still a sticking point for clients, agencies mix human and technical fixes
Since the advent of generative AI roughly two years ago, one concern has persisted among marketers contemplating the advantages of the tech — bias. Agencies such as DDB, Monks and Huge, as well a...

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage
Many of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S. government. However, away from the developments...

Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
The creator economy is booming with brands chasing viral trends to monetize cultural moments online. In response, creators behind those viral moments are increasingly looking for ways to stretch th...

Are moviegoers burning out on Hollywood’s gaming adaptations?
After a series of smash hits, Hollywood’s video game adaptations are starting to face more scrutiny from gamers. The pushback is a sign of potential burnout among moviegoers — but also shows that...

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
On Thursday in federal court, the U.S. Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the int...

Despite retail media’s growth, in-store measurement is still playing catchup
[This story has been updated.] With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel ret...

Coca-Cola commits to ‘critical’ open web advertising through curation
The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twis...

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters wi...

Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it seems like more of a footnote once it went full throttle chasing ...