39% of Zillennials Buy What Their Friends Recommend
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials an...
Agencies take diversity efforts beyond the numbers
Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches ra...