Tag: advertising | BizAndTech Newswire

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Ethereum Pectra upgrade is live, bringing major changes to wallet functionality
Ethereum has activated the Pectra upgrade on its mainnet, marking a significant milestone for the blockchain network. The upgrade went live at epoch 364032 on May 7 around 10:05 UTC. Tim Beiko, the Et...

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit. Black box Trump...

Digiday+ Research: Programmatic ad spend loses out to email this year
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There’s a shift happening in the display advertising space: Marketers are using and...

DOJ pushes Google to break up its ad business
The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a judge fo...

DOJ asks court to split up Google’s ad tech empire
The US Department of Justice filed a plan in court to make Google divest its advertising marketplace and ad manageme...

How to Use Gelato with Etsy: The Step by Step Guide
I’ve been working with creators and ecommerce brands (helping them build their online presence) for over a decade now. In that time, I’ve seen plenty of business models rise and fall – but the...

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both an...

What’s in and out in this year’s TV and streaming ad upfront market
Subscribe: Apple Podcasts • Spotify The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently ...

Advertisers push to standardize real-time auctions in retail media
Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. They’re pushing for real-time bidding, a form of programmatic advertising that a...

Ad dollars stay the course on TikTok, ban or no ban
TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals. Near...

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December