Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards

This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful.

For instance, finalists Illumination, Universal Pictures and Amazon embraced several of these tactics in the Best Use of Video category. The partners collaborated on the “Let’s Fly” campaign, a creative effort that tied the themes of Illumination’s animated film “Migration” to Amazon’s innovative Prime Air drones. The film, about a mallard duck family traveling to Jamaica, was the ideal backdrop for Amazon to showcase its drone technology through a heartwarming, custom commercial. The campaign’s multichannel approach proved highly effective, driving engagement and awareness across 11 countries. This extensive reach, combined with immersive storytelling, helped create a dynamic campaign that successfully promoted both the film and Amazon’s drone technology.

In the Best Collaboration category, Forbes Media and BMC Software are among the nominees after they joined forces in a strategic partnership to position BMC as a leader in the crowded enterprise tech and AI operations space. Through a comprehensive cross-platform collaboration, BMC and Forbes created a campaign that combined data-driven content, live discussions and extensive brand exposure. The collaboration highlighted BMC’s innovative AIOps solutions and successfully shifted the company’s image from a traditional mainframe service provider to a forward-thinking leader in IT operations. Forbes played a pivotal role in amplifying BMC’s message, ensuring it reached key industry professionals across various sectors.

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