WTF is ad tech curation?

Originally published on Nov. 15, 2024, this article has been updated to include an explainer video featuring interviews with industry executives filmed during the Digiday Programmatic Marketing Summit in December 2024.

After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight. 

And if you need a clear sign of its mainstream arrival, even Google is jumping on board.

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