Winning the attention game: How brands are thriving in gaming’s immersive worlds

Melinda Spence, head of measurement and insights, Activision Blizzard Media

Attention has become one of the most valuable yet elusive resources for brands. 

With consumers engaging with multiple screens, platforms and content streams simultaneously, capturing and sustaining attention has never been more essential. Amid this competition, one medium stands out for its ability to hold focus: gaming.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.