Will news publishers see another ‘Trump bump’ in Trump’s second term?

It’s no secret that President Donald Trump’s time in office was good for a number of news publishers’ businesses. 

However, the “Trump bump” didn’t last for everyone. 

Trump’s presidency coincided with a period when news publishers were focused on developing their subscription businesses. And publishers recorded growth. Companies like The New York Times and The Washington Post saw traffic surges and direct reader revenue upticks when Trump became president in 2016.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.