As SEOs, we often come across the weirdest things ranking in the SERPs:
Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs?
Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”?
The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May. It’s still a high ranking that boggles me