Why political organizers are turning to Roblox to stir up more votes

As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users.

The “Virtual Vote” voter awareness campaign, which launched on October 7 and will run until Election Day on November 5, represented a collaboration between over 30 prominent creators on Roblox, including developers such as Virtual Brand Group, Sawhorse Interactive and Super League and popular experiences such as “Livetopia” and “Bayside High School.” 

Across their portfolios of in-game experiences, participating organizations distributed a pop-up encounter featuring content and mini-games informing users about the voting process and electoral college. With financial backing from the non-profit organization HeadCount, the experience offered prizes such as in-game items and celebrity meet-ups to users who filled out their name, address and contact information in order to check their voter registration status. 

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