Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.