Why marketers are looking to these key trends to inform their holiday campaign planning

Jeremy Meade, vice president of data product management, Experian

This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s latest cookie announcement and ongoing privacy regulations, this moment presents a unique opportunity for marketers to transform their traditional approaches to consumer engagement and capitalize on these changes. 

Three key trends shaping how marketers are approaching this holiday season include consumers shopping evenly throughout the holiday season, most sales coming from in-store sales as online shopping levels out and CTV serving as a top channel to reach shoppers.

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