Why Discord is making key hires to build out its advertising business

Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task. 

Discord, the popular instant messaging and social platform with roots in the gaming space, has benefited significantly from the explosion of gaming in recent years. As of earlier this year, the platform reportedly boasted a monthly average user count of 200 million. Now, the company is looking to become profitable, and it is starting to capitalize on this engaged audience by offering it up to marketers and advertisers.

Quests, Discord’s first official advertising product, launched earlier this year. So far, this tool has been used exclusively by video game publishers to reach potential players. Last week, Discord announced the hiring of former FaZe Clan svp of partnerships and business development Adam Bauer as its new vp of sales, with the explicit goal of growing Quests.

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