Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen via influencer companies like LTK (formerly rewardStyle and LIKEtoKNOW.it).

LTK is a digital marketing platform, which allows creators and influencers to monetize their content via shoppable images. Earlier this month, the platform launched LTK Connected TV, in which brands can leverage LTK creator content for shoppable streaming ad spots. 

The premise is that creators make content for a brand, but instead of living solely on social media channels, that content lives in 15- and 30-second spots on ad-supported streaming platforms. Part of the pitch to advertisers is cost efficiency and measurement, thanks to continued technological developments in the ad streaming space. 

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