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What's Next for CTV Advertising: Comscore's State of Programmatic 2025 Survey

DATE POSTED:January 28, 2025
Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It's a free download and well worth your time to retrieve and digest.