What a second Trump presidential term means for media and advertising

Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. Here’s the lowdown.

Marketers are about to face a steep uphill climb. Trump’s polling support reflects a pivotal moment in the culture wars, with conservatives rallying against issues like transgender visibility and abortion rights. CMOs, eager to boost their own brand value, have waded into these contentious debates, convinced that mainstreaming these topics could elevate their market presence. Sometimes it worked, often it didn’t — just ask the marketers at Bud Light.

As they look to the future, CMOs will need to tread even more carefully. Whether you call it “woke-washing” or a genuine commitment to raising important issues, this trend isn’t going anywhere. It’s only going to grow. After all, capitalism has a knack for adapting: as younger generations increasingly feel alienated by the economic, social and political systems that uphold society, bit businesses tapping into their ideals remains a shrewd strategy.

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