What the NBA rights deal spells out about the future of streamers, platforms in live sports
Last week, the NBA announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights.
But the fight over which media companies are able to provide NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over.
So, what’s going on, and why does it matter for advertisers?Previously, broadcast rights were split across two packages. Games in the regular basketball season, playoffs and conference finals were divided between Disney-owned ABC and ESPN, and Warner Bros broadcast network Turner Network Television (TNT); ABC was the sole broadcaster for the NBA Finals.
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