Walmart says AI users build 35% bigger baskets than others

This story was originally published on sister site, Modern Retail.

Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning.

Sparky is a shopping assistant housed in the “Ask Sparky” button marked by a smiley face in the Walmart app. As the company described in a news release when it launched in June, the assistant helps customers find items, synthesize reviews and prepare for special occasions, such as by answering what sports teams are playing that night or checking the weather at the beach they’re headed to. The company also launched an assistant for merchants called Wally last March.

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