Vevo at the IAB NewFronts: Short-Form Optimization for FAST, CTV, OTT, and Programmatic

On Thursday, May 2, Vevo, the world's leading music video network, presented "Watch More Music" at the 2024 IAB NewFronts. Topics covered included the challenges of achieving reach, recency, relevancy, and measurement in the current streaming ecosystem, the importance of brand safety and transparency in FAST, Vevo's continued expansion into the CTV space, and its ambition to become the world's largest programmatically traded TV network.