Transforming down-ballot campaigns with contextual advertising and CTV

Kara Ullmann, head of political, U.S., Seedtag

As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congressional, gubernatorial and local elections can significantly impact voters’ everyday lives. When reaching and persuading voters in these smaller, often more targeted races, contextual advertising and connected TV enable these campaigns to gain traction.  

With geo-targeting capabilities, issue-based contextual intelligence and the immersive nature of video content, CTV, in particular, offers a strategic advantage for political campaigns, especially in the critical final weeks before election day.

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