TikTok invests in growing team to build out search ads as spending grows

TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. 

Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the platform is seeking a sales leader to join the TikTok search ads team in New York. 

The job spec for this role, which has a base salary between $146,700 to $256,500, states that the successful individual will “shape the go-to-market strategy and drive adoption of our search advertising solutions across our Enterprise business”. Additionally, there are currently 122 open vacancies to support TikTok search – whether on the sales, engineering or product teams, across its geographies.

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