Teads is exploring sale options as M&A in ad tech heats up

Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets.

Such discussions have also taken place ahead of an anticipated wave of mergers and acquisitions in the space, with sources telling Digiday that both private equity and strategic players have explored a deal.

In September 2023, it was reported that Teads owner Altice Europe had appointed Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017, with multiple parties telling Digiday that such talks have intensified in recent weeks.

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