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Google’s antitrust trial over online advertising commences in Virginia
Google’s antitrust trial commenced at a federal court in Virginia on Monday, as the US Department of Justice accused Google of establishing an ad tech monopoly that cut rivals adrift and sent publis...

U.S. Argues Google Created Ad Tech Monopoly
The tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising technology software. The case could reshape its business....

Sven Steger on changing the way brands perceive digitalization
CONTRIBUTOR CONTENT: In the rapidly advancing world of digitalization, where strategies evolve by the minute, companies and agencies must either adapt or risk falling behind. The focus has shifted fro...

Google’s California Hush Money Won’t Fix Journalism’s Woes
Link taxes are bad, m’kay? They harm the public. They harm the open internet. And they harm the news orgs themselves. There is no reason to support them at all. But, many (thankfully not all!) media...

Unstoppable Domains Targeted in Phishing Hoax; Ripple CTO Issues Scam Alert
The post Unstoppable Domains Targeted in Phishing Hoax; Ripple CTO Issues Scam Alert appeared first on Coinpedia Fintech News Crypto-focused cybersecurity experts are warning that Unstoppable Domains...

Channel 4 and Yospace extend partnership, marking a decade of innovation in OTT advertising
The dynamic ad insertion expert will continue to play a pivotal role in monetising content on the Channel 4 app, the UK's largest streaming platform with over 30 million registered users...

New BrightLine Study Shows Interactive CTV Ads Drive Stronger Unaided Recall
A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising for CTV, including major new findings show...

US v. Google redux: all the news from the ad tech trial
Image: Cath Virginia / The Verge, Getty Images Google and the government recently wrapped their search ...

What Google Chrome's Cookie Apocalypse Means for Streaming Advertising
For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater effici...

Google’s Ad Technology to Be Challenged in Second Antitrust Trial
In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising....