advertising

B&T Television

‘Next Chosen One’ Altcoin Could Significantly Outperform Solana (SOL), According to Macro Guru Raoul Pal

November

S	M	T	W	T	F	S
					1	2
3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19	20	21	22	23
24	25	26	27	28	29	30

more tags

advertising

RSS Feed

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage
Many of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S. government. However, away from the developments...

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
On Thursday in federal court, the U.S. Justice Department introduced internal Google documents — including emails, chat logs and audio recordings — that showed Google execs’ plans around the int...

Inside the Stream: Roku-MAGNA Interview About CTV Home Screen Research
This week we interview Roku’s Head of Ad Marketing Jordan Rost and MAGNA’s EVP, Intelligence Solutions Kara Manatt, about their companies’ new research - "From Power On to Power Off" - about v...

Google unlists misleading Gemini video
Screenshot by Jay Peters / The Verge Google has unlisted an impressive Gemini demo video it posted last...

How to drive SEO growth with structure, skimmability and search intent
B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticat...

Google launches confidential matching for data privacy
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidentia...

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Competitors Integral Ad Science (IAS) and Doubleverify hav...

Coca-Cola commits to ‘critical’ open web advertising through curation
The open web tends to get a bad rap in advertising circles. Fair or not, it’s often viewed as a breeding ground for low-quality inventory, rife with fraud and malvertising. Yet, in a surprising twis...

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that the way forward requires a bit of a reroute through new waters wi...

Parafin Begins Offering Embedded Financing to Walmart Marketplace Sellers
Parafin has begun offering financing to Walmart Marketplace sellers. Through the Walmart Marketplace Capital program, eligible sellers can access financing through Parafin, an embedded finance firm ...