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Why Is #BoycottBinance Trending? April Fool’s Scandal Explained
The post Why Is #BoycottBinance Trending? April Fool’s Scandal Explained appeared first on Coinpedia Fintech News The fallout from Binance’s April Fool’s scandal is still unfolding, sending sho...

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it wi...

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying. It’s courting media agencies across the industry hoping that more will treat its demand-side...

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, Peps...

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers releas...

Why big advertisers are buying Brave’s search ads — despite its small size
Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing...

Congress Urged to Reform AML Rules, Repeal Corporate Transparency Act Amid Rising Fraud Costs
Witnesses from the ranks of business and banking told lawmakers that efforts to fight payment and investment scams must be aided by a “whole government” approach, along with fine-tuning of suspici...

The Normalization Of Autocracy
The White House Correspondents Association has just capitulated to pressure from the Trump administration by removing comedian Amber Ruffin from its annual dinner. Their stated reason? “To ensure ...

Report: Andreessen Horowitz May Join Leading Bid to Take Over TikTok
Andreessen Horowitz is reportedly in talks to invest in TikTok as part of a bid by Oracle and other American investors that has emerged as the frontrunner among those aiming to acquire the social medi...

T-Mobile closes Lumos deal after dropping DEI
T-Mobile has officially closed its joint venture deal with the fiber provider Lumos, after taking down its webpage dedicated to diversity, equity, and inclusion (DEI) in the process, as reported...