What Engages Younger Gamers and Sports Fans and How to Measure It
When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and m...
UAE debunks rumors of crypto-backed Golden Visa for TON investors
Authorities in the United Arab Emirates have officially refuted claims that digital asset investors now qualify for the country’s long-term Golden Visa.
The clarification comes after social media re...
Kooomo vs Shopify: Which Ecommerce Platform Is Right for You?
Quick answer: Shopify is better for most businesses. It’s intuitive, packed with tools, and ideal if you’re scaling fast.
Kooomo is a solid choice for enterprise retailers, especially across Eu...
When should an agency go the ESOP route, and what are the risks?
As holding companies look to acquire each other to get even bigger, and private equity firms seek out independent agencies to buy and merge with others, there’s another direction some agencies have ...
Bold Calls for the back half of 2025
The first half of the year brought no shortage of bluster: Amazon gunning for DSP dominance, Google locked in an antirust staring contest, publishers scrambling to offset traffic losses to generative ...
