What Engages Younger Gamers and Sports Fans and How to Measure It

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and more social platforms, it becomes harder and harder to measure. iGaming, by contrast, is uniquely measurable. What can leagues learn from sim racing and other gaming platforms that integrate with live sports action when it comes to measurement, and are gaming levels of measurement really attainable? Hub Entertainment Research's Jon Giegengack, WTFast's Darcy Lorincz, and the NBA's Michelle Auguste discuss the opportunities and challenges of increasing and tracking diversified fan engagement from sports to esports in this clip from May's Streaming Media Connect.