Target looks to e-commerce, advertising investments to help grow the business

This story was originally published on sister site, Modern Retail.

Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth.

The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target CFO Jim Lee said this measure of profitability has the ability to grow more quickly than sales over the next few years. The company projects the operating income margin will grow its operating margin rate in 2026 by about 20 more basis points than last year’s rate of 4.6%.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.