Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super Bowl spot that will air on Fox stations in top markets across the country during the big game. Jack Perry, CEO of Zeam Media, discusses Zeam's hyperlocal approach, its creative and content strategy, and the economic and logistical hurdles of doing local advertising versus national.