Square, a unit of Jack Dorsey’s Block Inc., announced Wednesday the launch of Square Bitcoin, a payments and wallet platform that allows more than four million US merchants to accept and manage Bitcoin directly inside their existing Square systems.
The move puts Block at the center of a growing convergence between traditional payments and digital assets. The company is extending its Bitcoin strategy beyond retail investing toward everyday business use.
Bitcoin Commerce Goes MainstreamSquare Bitcoin integrates payments, conversions, and custody into a single interface. Merchants can accept Bitcoin at checkout, automatically convert up to 50 percent of daily sales into Bitcoin, and manage their holdings within the Square Dashboard.
The new product will start processing transactions on November 10, 2025, with zero fees for the first year, incentivizing sellers to experiment without cost barriers.
The launch aims to make digital currency acceptance as straightforward as existing card systems. Miles Suter, Head of Bitcoin Product at Block, said the rollout marks a turning point for merchants adopting digital currency.
“Bitcoin is no longer a niche investment—it’s becoming a daily settlement tool. Our goal is to make Bitcoin transactions as seamless and accessible as card payments.”