Speculation continues to swirl over a possible WPP breakup

WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less pass-through” (£2.69 billion, or $3.36 billion) is considered.

Executives at the agency holding company underlined client wins such as AstraZeneca, Canon, Molson Coors, and Nestlé (among others) and how investments in AI and closer integration with its agency portfolio will improve future results. 

However, for some, the figures, which represent continued flat or declining revenue performance, signal the need for a more root-and-branch turnaround approach for the entity that is still thought of as the largest marketing communications agency in the world — even if its market cap, which nears the $11 billion mark significantly lags rivals such as Publicis Groupe or Omnicom.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.