Snap survey: How brands’ retail media strategies are maturing

This story was first published on Digiday sibling ModernRetail

As retail media grows in popularity, marketers are expecting more bang for their buck.

That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they approach different retail media channels.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.