Social Media

Social Media

Google’s ad tech empire rests on how well it can make these key arguments
Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? ...

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with...

AI Briefing: Inside Accenture and Nvidia’s plan to scale AI agents for enterprise business
As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companie...

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surp...

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and w...

Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candi...

TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, direc...

Best Black Friday monitor deals
The yearly fray of Black Friday consumerism is upon us. Yet, as I’ve been covering monitor deals in the days leading up to the post-turkey blitz, I’ve gotta say… this year’s deals are especial...

Analytics Firm Issues Cardano Warning, Sees ADA Flashing Bearish Signals After 200% Rise This Month
A prominent crypto analytics firm is warning that on-chain data is indicating that traders are taking profits on their C...

Report: Trump Tariffs Could Cost Consumers $78 Billion Per Year
Recent research shows that President-elect Donald Trump’s tariff proposals could cost American consumers. A report earlier this month from the National Retail Federation (NRF) showed that Americans ...

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