As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department.
Last month, the companies announced a new Accenture division called Accenture Nvidia Business Group, which entails plans to train more than 30,000 people using Nvidia’s full technology stack: Nvidia AI Foundry for custom AI model creation, AI Enterprise for deploying AI solutions, and Omniverse for 3D simulation and collaboration. The efforts — part of an expanded partnership — also includes Nvidia’s “NIM Agent Blueprint” to help companies more easily develop enterprise-grade AI agents to learn, adapt, and automate complex tasks.
To show how the AI platform works in practice, Accenture’s marketing team wanted to reinvent how the department functions using AI agents, said Accenture CMO Jill Kramer. The first step was seeing which parts of the process might benefit most from agents — including tasks that required the most brainpower or that were the most repetitive.
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