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Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. ...
‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which t...
A check on The Trade Desk’s risks and rewards
The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. ...
Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts sea...
Roblox courts advertisers with fresh data on its ad effectiveness
Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience st...
Elon Musk’s Use of X Mimics Hearst’s and Ford’s Manipulation of Media
The Tesla billionaire is using his social media site X to rant and accuse. The politics of rage rarely worked out well for earlier moguls....
New US Surgeon General Nominee Is RFK Jr.’s Favorite ‘Wellness Influencer’
The state of American health is in crisis at the moment due to a confluence of things entirely created by the current ad...
Solana’s Week in Headlines: Strategic Investments, Controversy, and Crossroads Announcements Define the Ecosystem’s Pulse
The crypto world has been buzzing about Solana once again, and for good reason. This past week, not one but several news items came to light that underscored Solana’s growing prominence — and some...
Bitcoin Market Rebounds Strongly as Over 3M BTC Exit Underwater Positions; Whale Trader James Wynn Scores Massive Gains
When Bitcoin staged a notable recovery from recent lows, on-chain data and trading activity painted a picture of renewed confidence in the market. More than 3 million BTC transitioned from being held...
PFL Europe Belfast – the contenders and the odds for fight night
PFL Europe Belfast – the contenders and the odds Paul Hughes is poised and ready to seize the opportunity as he headli...
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