Google updates Merchant Center product data specifications
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shoppin...
B2B audience targeting: Meta Ads as an alternative to LinkedIn
What if you could get your ads in front of your ideal customers for a fraction of the price?
LinkedIn Ads is well known for its high costs compared to other platforms.
Still, there’s a way to...
POSSIBLE Showcases Marketing Innovation: Uber’s Seho Lee
The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management.
“I’m ...
6 Strategies to Improve Your Online Presence
A strong online presence has numerous benefits regardless of the size and type of your business. A solid online presence helps increase brand awareness, qualified leads, and sales. It’s vital to imp...
Innovid Releases Harmony Direct to Optimize CTV Ads
Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure...