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15 Best Amazon Hacks To Save Money
Looking for the best Amazon hacks to save money? If you’re like me, you’re always looking for ways to save a little extra cash, especially when shopping on Amazon. Sure, Amazon already has grea...

US gamers will soon be able to buy Xbox games on Android phones
Android users in the US will be able to buy and play Xbox games on their phones starting in November due to a landmark ruling that forced Google’s hand. Microsoft has announced that it will be updat...

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still v...

Brands are cautious about Google and Meta’s generative AI holiday ad push
This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still uns...

As digital advertising has evolved, marketers are re-evaluating their DSPs
Kelly MacLean, vice president, engineering, product and science, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more ...

DSPs are leaning on automation and customer service to drive campaign performance
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better t...

Decentralized AI for Predicting Consumer Behavior
In today’s rapidly evolving technological landscape, artificial intelligence (AI) stands out as a game-changing force across multiple industries. Startups, in particular, have a unique opportunity t...

What Are the Key Benefits of Using AI in Drones?
In today’s rapidly evolving technological landscape, artificial intelligence (AI) stands out as a game-changing force across multiple industries. Startups, in particular, have a unique opportunity t...

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yester...

Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibi...

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