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Seasonal PPC: Your guide to boosting holiday ad performance
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean th...

Binance Adds Support for New Regulated Euro-Pegged Stablecoin Project
Binance, the world’s leading cryptocurrency exchange, has expanded its offerings to include Eurite (EURI), a newly minted euro-backed stablecoin. The exchange has confirmed that EURI trading pairs w...

15 Monthly Service Business Ideas To Start
Looking for ways to make money on a consistent monthly basis? Monthly service business ideas might be just what you need. A monthly service-based business is where you sell a service to clients eve...

The future of real estate: 10 modern lead generation techniques you cannot ignore
The real estate industry is progressing with digital advancements that are significantly impacting how agents generate leads. Real estate professionals must embrace modern lead generation techniques t...

Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films
I’ll admit, when I’ve been able to witness some of the fuckery around the use of artificial intelligence in stupid ways, some part of me has always gotten some amusement at those being fooled. I�...

Musk To X Employees: Impress Me For Your Stock Options
Elon sure seems to enjoy making employees humiliate themselves on his behalf. After massively overpaying for Twitter, firing most of the staff, and then making bad decision after bad decision, Elon di...

Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel stra...

What is ASO? 7 fundamentals to app store optimization
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimizat...

Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’
Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries. Last week, 22 staffers were laid off from Time — which is own...

Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. The tumult of the presidential elect...

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