Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year. 

The tumult of the presidential election this summer, with the Democrats changing nominees as well as the assassination attempt on former President Trump, however, isn’t the norm. Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out, how contentious the presidential candidates’ advertising will be and how the dominant channels for political advertising may be changing.

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