Roblox earnings: Why the platform paid out $280 million to creators in the last quarter

As Roblox continues to grow, in-game item designers and world builders are cashing in — and forming a new class of content creator in the process.

During Roblox’s fourth financial quarter of 2024, which encompassed the period between Oct. 31, 2024, and Jan. 5, 2025, creators on the platform made more money than ever before. In Q4, Roblox creators cashed in on the sales of in-game items to the tune of $280 million, a 27 percent increase year over year, said CEO Dave Baszucki during Roblox’s quarterly earnings call yesterday. Roblox itself takes a 30 percent cut of all in-game item sales, sharing the remaining revenue with a pool of roughly 20,000 creators, according to numbers published by Roblox.

The increase in Roblox creators’ revenue over the past quarter was a direct result of the company’s overall business growth, with Roblox reporting a 32 percent year-over-year increase in revenue to a total of $988 million, as well as a 21 percent increase in bookings, from $1.129 billion to $1.362 billion. In spite of the company meeting its own revenue and bookings estimates for the quarter, Roblox’s stock price crashed following the Feb. 6 earnings call, reflecting how the company’s numbers fell short of observers’ and investors’ expectations. Roblox’s average daily active user count fell by 7% in Q4 2024 compared to Q3 2024 to 85.3 million people.

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