Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform.
Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.
Key features:
By the numbers:
What they’re saying. LaunchDarkly, a feature management platform, reported a 30% decrease in cost per lead and a 25% increase in lead submission rates during beta testing.
Between the lines. The Zapier integration allows advertisers to streamline lead management by automating the process of sending leads directly to their CRM systems.
Bottom line. Reddit’s new ad format, combined with its engaged user base and Zapier integration, could make it a more attractive platform for businesses looking to generate high-quality leads efficiently.