Publishers test new TikTok feature that adds links to organic videos

TikTok is testing a way for publishers to attach links to organic videos, according to three publishers.

The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites.

However, it remains to be seen how much traffic TikTok can actually drive for publishers. TikTok declined to comment on the feature or its ongoing test.

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