Publishers’ top tips for pitching advertisers at Cannes

Increasingly, publishers are flocking to the Cannes Lions Festival in June as an opportunity to pack six months’ worth of face-to-face selling opportunities with marketers and agency heads into the span of a week. 

But it’s not enough to just be present in Cannes to turn those meetings into lucrative deals. 

Executives from all genres of media companies — ranging from Future to The Wall Street Journal — shared with Digiday the best practices they’ve learned from pitching their publications at Cannes amid the chaos of the Croisette.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.