Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter

The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. 

According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of 2023 might be over — at least for now. 

Deal size of direct-sold advertising campaigns (ranging from custom content to programmatic guaranteed) and RFP volume were both up in Q1 and Q2 this year. Meanwhile, positive rebounds are happening with revenue retention and overall average ad revenue growth rates, among the more than 100 U.S.-based digital publishers surveyed for this report that use Boostr’s platform. 

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